Friday, February 18, 2011

Getting smaller

While most people are looking for increased growth, I took a moment to shrink down. Although, in shrinking, I'm growing. What does that mean? I've developed a smaller version of one of my most popular items - the Baby Buggy - and in doing so, I've created an additional option to compliment my other products.

In the early stages, on of my sisters-in-law asked me, "Why would you want to make a smaller one? Isn't the buggy small enough?" The answer? There is a place for it. The standard sized baby buggy is a great alternative if you don't want a gift as large as a diaper cake. Like the diaper cake, it can be used as a centerpiece for tables at showers and welcome baby events, weather you have just a gift table, hors d'oeuvre table, or tables for guests to sit and eat. As demonstrated in the past, the buggy is also the ideal size for a topper on a sheet cake. Of course using the buggy as a modest gift on it's own is always an option as well, because though smaller than a cake, it still provides plenty of baby items for the mom to be.

So, considering the versatility provided by the standard buggy, what uses are there for the Mini Baby Buggy? Plenty! Many of them coincide with the uses of the standard size but add dimension. In decorating for a shower or baby welcoming celebration (also known as a sip 'n' see), using multiple mini buggies around the gathering area(s) will add a little flair (and become useful instead of waste like a lot of decorations). These are especially useful if space is limited and requires smaller decorations. Standard and mini buggies can be made to coordinate or match a theme and be used in various places depending on the space available. For example, a standard buggy placed as centerpieces on tables for eating and mini buggies placed on the end back corners of your food table can make adorable, cohesive, and useful decorations for your event. Mini Baby Buggies can also be used as cake toppers for standard sized cakes (especially 2-tier cakes which have a slightly wider top tier than larger cakes). Two mini buggies can be used together as toppers for a sheet cake which is especially adorable if the mom is expecting twins! Of course, don't feel limited by my suggestions, these mini buggies can be used in any other creative way you choose!

Now that we've discussed their versatility, what goes into a Mini Baby Buggy? Well, like the other diaper gifts I have, the mini buggies start out with hand rolled diapers that form the main structure. With the prototype, I used two wash cloths for the base of the carriage, however, alternately, a burp rag can be used and will likely be used more frequently in this application. Wash cloths are then used for the other buggy components. Finally, the buggy is decorated with ribbon. Additional baby items may be added such as pacifiers or other small baby items, however the selection of these extra decorations is limited due to the size of the buggy.

How does the Mini Baby Buggy compare in size to the standard Baby Buggy? It is smaller, of course, but not too small that it doesn't provide a good variety of baby items for the new mom. As you can see in the picture, it is slightly bigger than half the size of a standard sized buggy.

I haven't worked out all the details of packaging and presentation for these Mini Baby Buggies yet. The standard size is presented in much the same way as the diaper cake. It is placed on a cake board, wrapped in shrink wrap, then tied with decorative ribbon. The presentation for the Mini Baby Buggy may be the same in cases where the buggy will be presented as a stand alone gift, and of course, when used as a cake topper as it will be wrapped on the cake. When used as decorations for a shower or party, the buggy may be wrapped or not depending on the preferences of the person who ordered them.

As you can see, they are still slightly in the development process, however, I feel confident in filling orders at this time. I am excited to add this item to my product line and ready to incorporate it with other gifts I make.

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